Creating a pleasing aroma in the lobby can have a significant impact on consumer behavior and so the kind of scent that is used should closely relate to the overall experience that you are seeking to offer. The sense of smell is closely linked to emotions and also to memory and so this is an important area to tap into. By creating a lobby that appeals to more than just the eye, an inviting ambiance is developed which will encourage the resident to engage with space and the brand.
Impressions are formed using all senses and this needs to be considered carefully within the interior design strategy. Photo Cred: Pinterest Sensory experiences It’s an experience, and one that, each time the door opens, should make every visitor think the same thing: “I’m home.” A lobby isn’t just an entrance, a place to wait for the elevator or get a package. A successful lobby is a place where people don’t just come to visit, they stay to enjoy themselves. A space that invites us all to relax and be taken care of.
A lobby should be a space where people feel safe, comfortable and welcome. Welcoming elements like sofas and a fireplace, some higher-end finishes, and a curated look and feel helps a little, but what matters more than any amount of design, is people. Designing a lobby that does all of these things well is a trick in and of itself. And, all the while, it’s a space that should make current residents feel comfortable, welcomed, and relieved. Not only are the best lobbies a backdrop for life’s in-between moments, they’re also sometimes a functional working space for the leasing staff, an area where prospective residents wait, where packages are delivered and handed off, and where ideally, the personality and culture of the building is on display to attract new community members. The design of a lobby space needs to not just accommodate these moments, but do so much more. The lobby isn’t just a foyer in an apartment building, it’s the backdrop for special moments and surprises, quiet minutes of reflection, real sorrow and joy. Photo Cred: Pinterest Curated Assortment of Stylish Seating With a few interior design enhancements, you can create a very welcoming space. I'd like to add that it's not necessary to spend an excess amount of money right now. From the right lighting scheme to the efficiency of layout, we are exploring a few of the essentials of residential lobby design especially in the age of Covid-19. With every sense involved in formulating the initial opinion of a new residence, there are a number of key areas that must be considered in order to ensure that this is a positive one and accurately represents the experience that is to come. The lobby can be considered the staging area for everything that goes on in a building and, as such, it’s the best opportunity to address the residents’ needs and to ensure their expectations are met. With this in mind there is a huge amount of pressure resting on the lobby layout not only should the resident feel welcomed by the space and reassured that they have chosen the right residence, but the lobby should also convey an immediate sense of the brand and outline the kind of experience the resident should expect. The apartment lobby is paramount in creating a potential resident's initial impression. If you lose them at the beginning, it is very hard to recover. First impressions are especially important in multi-family buildings. From meeting a new colleague to arriving in an unknown city, the impact of the first few seconds cannot be overestimated and sets the tone for the long-term relationship. We all know the importance of first impressions.
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